Category Archives: Uncategorized

The Architectural 3D Printing Revolution!

During his visit to the Rijksmuseum in Amsterdam, The 3D Print Canal House was presented to United States’ President Barack Obama by the Mayor of Amsterdam Eberhard van der Laan.
Image: During his visit to the Rijksmuseum in Amsterdam, The 3D Print Canal House was presented to President Barack Obama by the Mayor of Amsterdam Eberhard van der Laan.
About 3D Printing

Believe it or not, 3D printing has been around since 1984 when inventor Chuck Hull built the world’s first working model. However, it took until the start of the 21st century for this technology to truly take off. Latest estimates from Wohlers Associates states that the market for 3D printing in 2012 was worth $2.2 Billion worldwide, which was a 29% increase from the year prior.

When compared to traditional machining techniques that rely on subtraction methods of removing material by cutting and drilling, 3D printing has an advantage of using an additive methods by printing virtually any shape. Although the most common materials used to print are thermoplastics, some printers can also print edible materials, rubber, clay, porcelain, titanium, aluminium, stainless steel, paper, and photopolymer. Currently, 3D printing is being implemented in industries  ranging from architecture & construction, aerospace & military, fashion, and more.

3D Print Canal House: Amsterdam (The Netherlands) | DUS Architects

For the past few weeks thousands of people in Amsterdam have been visiting the site of what is being called the “World’s First 3D Printed House”. Known as the 3D Printed Canal House, this site is an exhibition for 3D Printing Architecture. The innovative company behind this project is the Dutch firm DUS Architects. DUS Architects specializes in Public Architecture that consciously influences our daily life.

There is nothing conventional about the construction of this house! The entire design of this house is thoroughly modeled using state of the art computer software. Afterwards, each room assembly is printed on site separately, and put together like giant Lego pieces. The material being used for this house is a biological plastic containing 75% plant oil and reinforced with microfibers. The building assemblies are being printed in a honeycomb lattice shape that acts as a structural element, and is later filled with lightweight concrete for insulation and additional strength.

The most fascinating aspect of this type of construction is that the ornamentation, exterior facade, structure, and inner facade are all printed as one solid piece. This is definitely one of the most optimal forms of systems integration. In this wall assembly you will find construction connections, cables, pipes, wiring, and more. The result is a seamless and streamlined look.

Enjoy this video for more information on the 3D Print Canal House, and if you’re in the area anytime soon tickets are only €2,50!

The Future of 3D Printing

As costs of 3D printing are dropping every year the possibilities with this technology are endless. The goal for many of the 3D printer manufacturers is for each household to someday own a domestic 3D printer. This will enable the general public to 3D print common household items from an open source database. For example, if you run out of forks for a dinner party there is no need to drive to the store, because you can print your own in minutes. I am not sure when this will become a reality, but it sure is exciting to see projects like the house in Amsterdam being built.

What are your thoughts on the future of 3D printing? Send us your ideas in the comments below!

+ M. Farid Shahid

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“If You Build It”-Film Review

This past week was the 20th anniversary of the San Luis Obispo International Film Festival. All week long dozens of world class films were shown throughout the county at every film venue you can imagine. This year Journeyman International and ConsciousBuild Inc. proudly sponsored the viewing of If You Build It at Cal Poly San Luis Obispo. The film, “follows designer-activists Emily Pilloton and Matthew Miller to rural Bertie County, the poorest in North Carolina, where they work with local high school students to help transform both their community and their lives. Living on credit and grant money and fighting a change-resistant school board, Pilloton and Miller lead their students through a year-long, full-scale design and build project that does much more than just teach basic construction skills: it shows ten teenagers the power of design-thinking to re-invent not just their town but their own sense of what’s possible” (

#1 - Emily Pilloton with Studio H students CJ Robertson and Stevie Mizelle. From IF YOU BUILD IT, a Long Shot Factory Release 2013_small

Emily Pilloton with Studio H students CJ Robertson and Stevie Mizelle. From IF YOU BUILD IT, a Long Shot Factory Release 2013

#10 - The completed Windsor Farmers Market at dusk. From IF YOU BUILD IT, a Long Shot Factory Release 2013. Courtesy of Brad Feinknopf_small

The completed Windsor Farmers Market at dusk. From IF YOU BUILD IT, a Long Shot Factory Release 2013. Courtesy of Brad Feinknopf.


This documentary is a slam dunk in my opinion! The high-end production quality, witty humor, and captivating story line will keep you in your seat for the entire 95 minutes. The film starts off by introducing rural Bertie County and the high school students it will follow. The film maker depicts the town as this degrading sinkhole that has no future outlook for its youth. The current working class is barely making it and all the youth are leaving town with every opportunity they get. Emily and Matt arrive to change all that and to instill hope for their town by motivating a group of high school students to build a community center.

After completing this film I was completely astonished with what high school students could achieve with a little support and guidance. At first, most of the students resisted and didn’t want to be in the program. However, after completing some smaller projects they realized how rewarding design can be. Towards the end of the two years each and every student had grown tremendously in their character, skills, and passion for Bertie County. If you are passionate about design & community then this is a must see film for you!

Official Trailer:

Panel Discussion:

After the film had ended,  Journeyman International and ConsciousBuild hosted a special panel discussion to share what public interest design meant to them. The audience was mostly SLO County residents that were non-students, which was very useful in creating a dynamic discussion. Most of the questions were centered around how Journeyman operates and what their current projects consisted of. I think the discussion was important, because it allowed the audience to meet professionals in their own community who are doing projects similar to what If You Build It had depicted. Public Interest Design is steadily growing each year, with many companies devoting a portion of their time and profit towards improving communities in need all over the world. Journeyman International is working hard every day to put San Luis Obispo on the map as a leader in public interest design and community based architecture in an international capability. To learn more visit


Panel discussion followed by the film. Left to right: Matthew Linden, Daniel Wiens, Stephanie Fellows, and Andrew Goodwin.

+ M. Farid Shahid
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Technology & Murphys

Last Friday night I inadvertently stumbled into a short but very insightful conversation with an older gentleman named Steve. He was standing outside one of the local downtown pubs as they were quickly closing for the day. Steve wasn’t exactly the type of guy most people would dive into small talk with. He was a heavy set fellow in his late sixties with long white hair that came down to his shoulders. His face was painted with decades of wrinkles and markings, along with a distinct white goatee. His appearance didn’t bother me at all though; the real reason I spoke to him was because of his fancy white cowboy hat decorated with half a dozen intricate pins. He was flattered by my compliment and began explaining each and every pin to me. After a short while of fascinating stories, I asked him where he was from. He told me he was from a small town by the name of Murphys. I didn’t have a clue where that was so I told him that I would “Google” it when I got home. His short and wise response immediately afterwards got me thinking for the whole night. All he had to say was, “Well you don’t have to Google it, why don’t you just go there?” I smiled and told him I would surely visit sometime soon. I bid him farewell, we shared a firm handshake, and I continued walking down Higuera.

I think our generation has some serious issues that we never think about during our day to day lives. It’s so remarkable how we can “visit” any corner of the world using readily available online tools, but at the same time we are giving up a lot of learning and adventure that comes along with it. Before all this technology existed, learning was much more of a tangible thing. To learn about Murphys I would have had to spend an entire weekend visiting the town, meeting the people, and experiencing the culture. Not bad right?

Technology is a wonderful resource (that is even helping me right now!), but let’s not forget to explore the world and find the other Murphys that are out there. Thank you Murphys, California for getting my head out of my iPhone.

+ M. Farid Shahid

Photograph Courtesy of
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RED Studio Foundation Goes Live

Our Non-profit sister organization has successfully launched this week. Though they are still pending as a 501c3 with the federal government, they are accepting donations to help move their cause to educate communities and university students in public interest design. Please visit RED Studio Foundation’s new website for more information as to how you can get involved.

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RED Studio is Accepting Applications for Summer 2013 and Will be Becoming 501c3 Non-profit!

Its been a wild couple months for ConsciousBuilders, and we are happy to say that the RED Studio Foundation has submitted an application for 501c3 non-profit status! March 1st marked the first day that the RED Studio will be accepting applications for summer 2013. This will be an exciting time for RED Studio and ConsciousBuild. ConsciousBuild will be cheering from the sidelines as it’s little brother grows.

Thank you for all the support and stay connected on Twitter or Facebook to learn more about how you can help the RED Studio Foundation with fundraising and support.

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ConsciousBuild to Exhibit at Central Coast Bioneers

This coming weekend, October 19-October 21, ConsciousBuild will be among the many exhibitors to participate in this year’s Central Coast Bioneers. Our team will be manning a booth from Friday morning at 9am until Sunday evening at 6pm. So come by and ask as many questions as you can about our company and our sustainable vision for the future of the SLO Community and abroad!

Also, check out this great article written by our very own Victoria Carranza for Central Coast Bioneer’s Blog.

Central Coast Bioneer’s Schedule!

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ARCH. After Dark will be first of many Architectural Gallery Shows to coincide with SLO’s Art After Dark

In an effort to not only celebrate the opening of our new office in SLO, but to through a party in honor of the wonderful work our clients are trying to accomplish with ConsciousBuild, we will be opening our doors October 5th from 6pm to 9pm. Wine, food, music, art, and architecture will grace the walls of 1239 Garden Street in downtown San Luis Obispo and all are invited. CEO Matthew Linden, VP Andrew Goodwin, and Directors Serhino Espinosa and Allen Root will be on hand to talk about all the amazing blessings that are building up in our wonderful company.  Come on by!

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